Tesla’s EV Market Share Drops from 18.4% to 8.7% In Germany YTD

Tesla now ranks 4th in the German electric vehicles market share table, with a market share of 8.7% YTD. Volkswagen Group now holds the highest position with a market share of 38.3%, followed by Renault 16.2%, Hyundai Grp. 12.0%. Jaguar ranks 10th with a market share of 0.6%, followed by Honda at the bottom of the table with a market share of 0.2%.

Daimler Grp. is right below Tesla at 5th position with just 1 vehicle less than Tesla and a market share of 8.7% YTD.

Year-To-Date Tesla has sold 5,306 vehicles in Germany, compared to 6,816 in 2019 through July, and its share in the EV market plunged from 18.4% to 8.7%.

According to the data, only 203 Tesla’s were registered in Germany in July 2020.


Tesla Gigaberlin’s construction is on-going, and production is still set to begin in 2021. Once the factory comes alive, expect these numbers to change drastically, and other German EV makers such as Volkswagen will feel more pressure, as Tesla makes EV at their backyards.

Gigafactory Berlin-Brandenburg will be the most advanced high-volume electric vehicle production plant in the world,” says Tesla. “Starting with Model Y production at launch, we will establish original vehicle design and engineering for worldwide markets out of Germany.” – Tesla adds…

With Gigaberlin, Tesla CEO Elon Musk will join Germany’s clubby VDA, the influential industry association for domestic carmakers and suppliers that for years has shaped government policy to its liking. In 2019 it helped to free up additional taxpayer funds to pay for an expansion of charging infrastructure through 2025 to reduce barriers to EV adoption. 


A total of 1,525,560 new vehicles were brought onto the German market in this first 7 months of 2020 according to KBA, the German agency that handles nationwide new-vehicle registrations. Privately owned vehicles rose by 41% in July 2020, a total rise of 7.1% in general.

“The number of electric vehicles grew to 16,798 new vehicles by +181.7%, their share of new registrations was thus 5.3%. 52,488 hybrids brought an increase of +143.5%, which corresponds to a share of 16.7%, including 19,119 plug-in hybrids(+ 484.7%) and a share of 6.1%. With 933 new vehicles and an increase in registrations of +13.8%, vehicles powered by natural gas achieved a share of 0.3%. The average CO 2 emissions fell by -8.7% and stood at 144.5g/km .” KBA adds. Petrol-powered vehicles registration accounts for 49%, Diesel-powered engines account for 28.4% in July 2020.

“In the case of imported brands in July 2020, Subaru (+63.9%), Jeep (+42.2%), and Mitsubishi (+33.4%) registered increases in registrations of more than +30%. In contrast, declines of more than -30% were seen at Tesla (-66.6%), Land Rover (-39.9%), Jaguar (-38.9%), Alfa Romeo (-33.6%) and Dacia (-32.1%). With a share of new registrations of 7.0% (+ 8.3%), Skoda was again the import brand with the largest share in July 2020” – KBA reports.

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